17 Goals and Marketing Objectives Examples (2023)

17 Goals and Marketing Objectives Examples (1)

What Are Marketing Objectives?

Marketing objectives are the outcomes a brand wants to generate from its marketing activities. They should be measurable (and realistic) so that you can map out your efforts in a strategic and focused way.Not to be confused with marketing goals, your objectives identify how you’ll know if you’ve reached a goal–i.e. “increase the share of voice by 20% by the end of Q3” (objective) vs “be seen as a leader in the industry” (goal).

(Video) How to Write Marketing Objectives | Talent and Skills HuB

Why Marketing Objectives Are Important

Ever tried throwing spaghetti at the wall and seeing what sticks? It usually gets messy. Without marketing objectives, you don’t have any concrete way to steer your marketing ship. As well as giving your team a direction and goal to work towards, they also help you track and measure whether yourefforts are paying off.On top of this, establishing clear objectives is important for determining which specific marketing tactics and tasksyou’ll execute to achieve them.When you're ready, you can get your objectives organized with your free marketing calendar.

The following are examples of 17 goals and marketing objectives you can use in your business.

1. Improve Brand Reputation

Improving the way customers see your brand will lead to better reviews, higher customer satisfaction rates, and a more enjoyable customer experience. The happier customers are, the more repeat purchases you’ll secure, and the higher your long-term revenue will be.Example Objective:Gain and retain a 90% positive share of voiceby the end of the calendar year so that prospective customers know, like, and trust us.You can use a social listening tool to track your share of voice.17 Goals and Marketing Objectives Examples (2) Source

2. Increase Brand Presence

The more visible your brand is, the more chances you have to reach potential customers. Increasing your brand presence might look like showing up on different platforms, or posting more on the channels you’re already active on.Example Objective:Publish 4 articles every month on external sources our target audience follows to increase brand presence.SaaSlaunchr ran a guest blogging campaignto dramatically increase traffic to its client’s sites.17 Goals and Marketing Objectives Examples (3)

3. Optimize Brand Positioning

Having a clear path forward means knowing exactly who you are and what you want to say. Identifying your position in the market helps you communicate your USP and attract right-fit customers and clients.Example Objective:Define brand positioning statement and communication frameworks by the end of the month so that our team understands our strategic differentiators from the competition.Mailchimp’s communication and style guide help them maintain consistent messaging within their market.17 Goals and Marketing Objectives Examples (4)

(Video) Setting SMART Marketing Objectives and Goals

4. Increase Traffic

More traffic means more conversions. When you focus on bringing new leads to your website, you can increase your search engine rankings, improve your industry reach, and access more detailed insights.Example Objective:Test 3 new traffic generation methods every month to increase traffic month over month by 3%.Google Analytics can tell you which sources are driving the most traffic to your site.17 Goals and Marketing Objectives Examples (5)

5. Increase Prospect Pipeline

Increasing the number of potential customers you have in your sales pipeline increases the chance of converting a higher number of people into actual customers. Even adding just one or two new prospects to the mix each month can have a huge impact on your revenue and profit. The more specific you can be with numbers, the better, as it’s much easier to track and measure.Example Objective:Increase website conversion rates by 2% by the end of Q2 so that we increase the number of prospects in our marketing to sales pipeline from 500 to 510.TouchBistro used Facebook adsto grow its prospect line to over 135 demos per month.17 Goals and Marketing Objectives Examples (6)

6. Diversify Lead Sources

Diversifying lead sources means finding new ways to attract and convert customers, whether it’s via social media, paid ads, or guest blogging on external platforms. Doing so helps you reach untouched markets and access customers who might not have found you otherwise.Example Objective:Test 2 new lead generation sources every month in 2022 to find at least 2 successful methods of generating new demand that we will implement by the end of the year.17 Goals and Marketing Objectives Examples (7)

7. Acquire More Prospects From Existing Markets

It’s unlikely you’re tapping out all the potential leads from your currently active platforms. Experiment with different ways to convert more people who already know who you are or who are already in the pipeline.Example Objective: Implement content upgrades into every blog post by the end of the calendar year to turn 30% of our website visitors into prospective sales leads.Shopify has a range of different content upgrades to attract different market segments.17 Goals and Marketing Objectives Examples (8)

8. Launch Product

Launching a new product can bring a number of benefits to your brand–reaching new customers, improving brand awareness, and solidifying you as one of the top brands in your market. However, there are lots of steps involved in launching a new product, so it’s important that you strategically map them out to hit every milestone.Example Objective:Define the go-to-market strategy for Product A by the end of the week so that the team can create all content before the launch date.Eight Sleep partnered up with IFTTT for their go-to-marketing planthat included an initial email, a landing page to educate customers about the new product, and a social media promotion campaign, resulting in wild enthusiasm for the new product.17 Goals and Marketing Objectives Examples (9)

(Video) The Goal of Marketing Objectives

9. Improve Product Quality

Product quality can impact other areas of your business, including brand reputation and customer satisfaction levels. If you can ensure the quality of your product is as good as it can be, you’ll improve the customer experience and generate more positive reviews.Example Objective:Launch Product A by the end of the month with zero bugs.

10. Acquire More Customers From Existing Markets

As opposed to acquiring prospects, acquiring customers involves actually getting people to buy from you. Obviously, the more customers you have, the more revenue you generate, but it also increases brand awareness and your share of the market.Example Objective:Implement off-site tactics to acquire 5% more customers month over month by the end of the fiscal year.Trello encourages its existing customers to share their product with their friends and family to grow its user base.17 Goals and Marketing Objectives Examples (10)

11. Break Into New Markets

Tapping into new markets gives you access to more prospects and helps you create a brand presence in different areas. On top of this, positioning yourself in new markets can separate you from your competitors and ensure you stand out.Example Objective:Research the competition in Market A by the end of Q1 so that we understand how to differentiate Product A positioning to win new market share.

12. Retain Existing Customers

It costs 5x more to attract new customersthan it does to sell to existing customers, plus those that have already bought from you are likely to keep buying from you and spend more on each purchase. Retaining your best customers is crucial for your bottom line and to secure brand loyalty.Example Objective:Reduce bugs to zero for every feature launch so that user churn decreases to 3% by the end of Q4.GrooveHQ managed to reduce customer churn by 71%by simply defining why customers quit.17 Goals and Marketing Objectives Examples (11)

13. Increase Efficiency

Being efficient means you can get more done in less time at (hopefully) a lesser cost. This might include batching tasks so you can create more products, or creating better systems so that you can fulfill bigger orders or target enterprise customers.Example Objective:Publish 4 blog posts every week by the end of the calendar year.

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14. Increase Revenue

Of course you want to increase your revenue–who doesn’t? But, as a marketing objective, you need to dig deeper. Think about how you can increase revenue and what activities you can put in place to drive more sales and get more customers.Example Objective:Launch 4 new products by the end of the fiscal year to increase revenue.

15. Increase Profit Margin

It’s all well and good generating lots of revenue, but if your profit margins are small, you might be bringing in less than you think. To increase your margin, you might seek out different manufacturers or switch up your product positioning to give customers more value (and can therefore justify charging more).Example Objective:Improve brand positioning on 10 existing products by the end of the calendar year to increase product value so that we may increase prices for those product lines.Grammarly encourages its customers to upsell to the Premium package where they can unlock more value (and pay more).17 Goals and Marketing Objectives Examples (12)

16. Improve Customer Experience

Customer experience is one of the most important parts of business today. Get it wrong, and customers will quickly hop over to a competitor. But what does improving it look like in action? It might mean making the customer support process slicker or creating a simpler onboarding system.Example Objective: Reduce user experience challenges in Product A to improve net promoter scores (NPS) to 70%+.Skillcorner wanted to improve its customer experience, so they created an immersive website that better showcased the product’s software.17 Goals and Marketing Objectives Examples (13)

17. Increase Customer Advocacy

Your customers are your best marketers. Word of mouth is still an incredibly powerful way to reach new prospects, and getting your existing customers to help out with that will instantly instill trust and credibility in your brand.Example Objective: Implement a customer ambassador program by the end of the calendar year so that our best customers introduce our product to new prospective customers.ConvertKit has an affiliate program its best customers can use to earn a little income while marketing the product.17 Goals and Marketing Objectives Examples (14)

Tie Your SMART Marketing Goals Into Your Marketing Objectives

Marketing objectives are the overarching outcomes you want to achieve, which you set for your team. Marketing goals are the stepping stones you need to complete to reach your objective.You’ve probably come across SMART goals before but, just to recap, they should be:

(Video) Unit 3 Video 1 - Marketing objectives

  • Specific
  • Measurable
  • Attainable
  • Relevant
  • Timely

Your goals should be the specific building blocks that help you reach your initial objectives. For best results, each one should build off the other like this:17 Goals and Marketing Objectives Examples (15)Learn more: How to Set SMART Marketing Goals You Can AchieveIf your marketing objective is to increase your online conversion rates by 25% in one year, you might set a SMART goal to:

  • Increase the ranking of 10 landing pages to the top 3 spots on Google by optimizing them for specific keywords.
  • Decrease abandoned shopping carts by 50% over the next 12 months.

If your marketing objective is to reach more 18-35-year-olds with your brand and product, you might create a SMART goal like:

  • Create an active presence on Instagram and Snapchat with each account having over 1,000 followers by the end of June 2023.
  • Host a book club with topics aimed to entice our target audience with 2,000 active members by March 2023.

Each of your goals and its parent objective should relate back to your overarching business goal. It’s important to get specific here–use specific numbers, set timelines, and highlight the results you want to see come to life.


How do you write marketing objectives and goals? ›

How to Set Marketing Goals
  1. Go over your mission statement with your team. ...
  2. Set your marketing targets. ...
  3. Set up a marketing strategy. ...
  4. Tie in your marketing objectives. ...
  5. Measure the results. ...
  6. Learn how much revenue you need from your marketing campaigns. ...
  7. Identify how many sales you need to reach your revenue goals.
20 Aug 2018

What are example of marketing goals? ›

Marketing Goal Examples
  • Increase brand awareness.
  • Generate high-quality leads.
  • Acquire new customers.
  • Increase website traffic.
  • Establish industry authority.
  • Increase customer value.
  • Boost brand engagement.
  • Increase revenue.
9 Feb 2022

What are marketing objectives and goals? ›

Marketing objectives are specific, measurable objectives designed to provide both instruction and targets. Marketing goals are broader destinations designed to outline how your business can benefit from digital marketing efforts.

What are smart goals examples in marketing? ›

10 SMART goals for marketing teams
  • Introduce new products and services. ...
  • Increase website interaction. ...
  • Use social media marketing strategies. ...
  • Find new leads. ...
  • Maintain customer satisfaction. ...
  • Get more online reviews. ...
  • Increase in-person promotions. ...
  • Build an email audience.

What are goals and objectives examples? ›

Goals can be intangible and non-measurable, but objectives are defined in terms of tangible targets. For example, the goal to “provide excellent customer service” is intangible, but the objective to “reduce customer wait time to one minute” is tangible and helps in achieving the main goal.

What are some examples of objectives? ›

An Objective has to be quantitative to be effective. For example, 'Make a lot of Money' can't be objective, whereas 'Increase Profit by 20%” is an effective objective as long as it is time bound.
For example,
  • Increase customer retention by 80-90%.
  • Reduce distribution costs by 10%.
  • Seize into the Gartner Magic Quadrant.

What are 5 examples of marketing? ›

  • Get on the Phone and Cold Call. Whether they call current customers or members of the general public, companies often simply call people up on the phone and offer them services. ...
  • Send a Punchy Newsletter. ...
  • Search Engine Marketing. ...
  • Meeting Customers at Trade Shows. ...
  • Product Placement in Entertainment.

What are the 7 goals of marketing? ›

7 important marketing goals
  • Increase brand awareness. ...
  • Generate leads. ...
  • Become a thought leader. ...
  • Increase customer value. ...
  • Improve SEO. ...
  • Grow social media presence. ...
  • Increase conversion rates.
22 Feb 2021

What are the 5 common goals of marketing? ›

Marketing Management Goals
  • Enhance brand awareness. ...
  • Generate high-quality leads. ...
  • Expand and preserve thought leadership. ...
  • Boost customer value. ...
  • Empower fellow employees.
1 Sept 2021

What are the 5 SMART objectives in marketing? ›

By definition, an effective SMART marketing objective is: Specific, measurable, actionable, relevant, and time-bound.

How do you write a goal example? ›

10 examples of SMART goals
  1. Specific: I'd like to start training every day to run a marathon.
  2. Measurable: I will use my Apple Watch to track my training progress as my mileage increases.
  3. Attainable: I've already run a half-marathon this year, so I have a solid base-fitness level.
5 Aug 2022

What are 3 good smart goals? ›

SMART Goal Example:
  • Specific: I'm going to write a 60,000-word sci-fi novel.
  • Measurable: I will finish writing 60,000 words in 6 months.
  • Achievable: I will write 2,500 words per week.
  • Relevant: I've always dreamed of becoming a professional writer.
22 Mar 2021

What are the 5 smart goals examples for work? ›

SMART Goals - Examples
  • Overcome Your Fear of Presenting. I will build my confidence to deliver presentations so I can do so with less anxiety. ...
  • Be a Better Coach. I will improve my coaching skills. ...
  • Build Your Network. ...
  • Improving Productivity. ...
  • Become a Leader. ...
  • Be a Strategic Thinker.

What are objectives give five examples? ›

6 Examples of Objectives
  • Education. Passing an exam is an objective that is necessary to achieve the goal of graduating from a university with a degree.
  • Career. Gaining public speaking experience is an objective on the path to becoming a senior manager.
  • Small Business. ...
  • Sales. ...
  • Customer Service. ...
  • Banking.
12 Jan 2017

What are the 8 personal goals? ›

There are 8 IPC Personal Goals:
  • Thinker = I can ask questions / I can find out when where what why how.
  • Adaptable = I can try new things.
  • Resilient = I can try again / I never give up.
  • Collaborator = I can work together / I can take turns / I can share / I help.
  • Communicator =I can listen / I can say/show.

What are the 5 most common business objectives? ›

The five key business performance objectives for any organization include quality, speed, dependability, flexibility, and cost. When it comes to business performance objectives you're likely aware that efficiency and productivity are crucial.

What are the 6 goals? ›

“We the people of the United States, in order to form a more perfect Union, establish justice, ensure domestic tranquility, provide for the common defense, promote the general welfare, and secure the blessings of liberty to ourselves and our posterity, do ordain and establish this Constitution for the United States of ...

What are the 6 smart goals? ›

The SMART in SMART goals stands for Specific, Measurable, Achievable, Relevant, and Time-Bound. Defining these parameters as they pertain to your goal helps ensure that your objectives are attainable within a certain time frame.

What are the 12 categories of life? ›

The 12 Lifebook categories are:
  • Health and fitness.
  • Intellectual life.
  • Emotional life.
  • Character.
  • Spiritual life.
  • Love life.
  • Parenting.
  • Social life.

What are the 7 functions of marketing with examples? ›

What are marketing functions?
  • Promotion.
  • Selling.
  • Product management.
  • Pricing.
  • Marketing information management.
  • Financing.
  • Distribution.

What are the 8 marketing activities? ›

The 8 Ps of marketing is product, price, place, promotion, people, positioning, processes, and performance. The goal is to get them working together for your marketing mix. If you can you'll have a much better chance to attract and convert your potential customers. There's no shortage of marketing advice out there.

What are the 6 marketing activities? ›

The six marketing functions are product/service management, marketing-information management, pricing, distribution, promotion, and selling. These marketing functions involve the activities that focus on understanding customers and making available the products they want.

What are the 5 of most powerful marketing tips? ›

5 Most Powerful Marketing Strategies That You Should Steal in...
  • Set a Goal and a Budget. ...
  • Leverage Influencer Marketing. ...
  • Focus On a Single Social Channel. ...
  • Leverage Email Marketing. ...
  • Focus On SEO and Content Marketing.
2 Feb 2022

What are the most popular goals? ›

We hope you can find an abundance of inspiration and motivation to keep you on track with your life goals!
  • Blog.
  • Lose weight.
  • Write a book.
  • Stop procrastinating.
  • Fall in love.
  • Be happy.
  • Daily entries.
  • Get a tattoo.

How do you fill out SMART goals? ›

Good goals are SMART:
  1. S for specific. A goal should be linked to one activity, thought, or idea.
  2. M for measurable. A goal should be something you can track and measure progress toward.
  3. A for actionable. There should be clear tasks or actions you can take to make progress toward a goal.
  4. R for realistic. ...
  5. T for timely.

What are the 7 smarter goals? ›

means, and finally a further evolution toward SMARTER goal setting. Even though you've heard me say it several times now, SMARTER goal setting means that goals are specific, measurable, achievable, relevant, and timely, and that goals should be evaluated and can be revised.

What is a professional goal? ›

Professional goals are concrete objectives you want to achieve in your career. They are typically a combination of short-term goals (like taking a course this month) and long-term goals (like becoming a manager in the next two years).

› blog › top-3-smart-goal-exa... ›

Struggling with setting goals for your organization? Check out these SMART goal examples for every aspect of your business and personal growth.
SMART Goals Examples for Work. 20+ Examples of Work Goals That Follow the SMART Criteria. The SMART in Smart Goals stands for stands for Specific, Measurable, A...
I'm guilty of setting poor goals. Either they're overly ambitious or I haven't prepared myself to succeed. I've always wondered why I never acco...

What are the 4 objectives of marketing? ›

There are various types of marketing objectives, but the four main types are profitability+ objective, market share objective, promotional objective, and growth objective.

What are the 5 SMART objectives in marketing? ›

By definition, an effective SMART marketing objective is: Specific, measurable, actionable, relevant, and time-bound.

What are five marketing objectives? ›

Creation of Demand 2. Customer Satisfaction 3. Market Share 4. Generation of Profits 5.

What are the 7 goals of marketing? ›

7 important marketing goals
  • Increase brand awareness. ...
  • Generate leads. ...
  • Become a thought leader. ...
  • Increase customer value. ...
  • Improve SEO. ...
  • Grow social media presence. ...
  • Increase conversion rates.
22 Feb 2021

What are the 6 objectives of marketing? ›

Typically, clients marketing objectives include some or all of the following:
  • Increase sales.
  • Build brand awareness.
  • Grow market share.
  • Launch new products or services.
  • Target new customers.
  • Enter new markets internationally or locally.
  • Improve stakeholder relations.
  • Enhance customer relationships.

What are the 7 major scope of marketing? ›

The 7 functions of marketing are promotion, selling, product/service management, marketing information management, pricing, financing and distribution. Understanding the core functions of marketing can help you better focus your efforts and strategies to support your business.

What are the 6 types of goals? ›

Six Types of Goals Everyone Should Consider Making
  • Financial. Financial issues are a major source of stress. ...
  • Career. Most of us spend 40+ hours each week at a job of some sort. ...
  • Adventure. ...
  • Self-Development. ...
  • Health. ...
  • Long-term.
11 Apr 2021

What are the 5 types of goals? ›

Here's a list of eight kinds of goals that you can use and examples of how you might apply them:
  • SMART goals. ...
  • Short-term goals. ...
  • Long-term goals. ...
  • Interpersonal goals. ...
  • Career goals. ...
  • Academic goals. ...
  • Stretch goals. ...
  • Financial goals.
30 Nov 2021

What are 3 good SMART goals? ›

5. SMART goal example for increasing sales
  • Specific: I will learn new sales techniques to increase sales at work.
  • Measurable: My goal is to double my sales in four months.
  • Attainable: I've been a sales associate for two years now. ...
  • Relevant: I want to feel more confident at my job and learn new skills.
5 Aug 2022

How do you write a goal example? ›

Specific: I'm going to write a 60,000-word sci-fi novel. Measurable: I will finish writing 60,000 words in 6 months. Achievable: I will write 2,500 words per week. Relevant: I've always dreamed of becoming a professional writer.

What are the 5 SMART goals examples for work? ›

SMART Goals - Examples
  • Overcome Your Fear of Presenting. I will build my confidence to deliver presentations so I can do so with less anxiety. ...
  • Be a Better Coach. I will improve my coaching skills. ...
  • Build Your Network. ...
  • Improving Productivity. ...
  • Become a Leader. ...
  • Be a Strategic Thinker.


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3. Digital Marketing Objectives Goals | Objective Goals | Learn Digital Academy 2021
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5. Nations United: Urgent Solutions for Urgent Times | Presented by Thandie Newton
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6. Lecture 17 : Objectives & Budgeting
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